Work from home careers rely on trust. It is therefore important that you are able demonstrate trust to potential clients/business associates.
Your work at home job and establishing trust
If you have established a new work from home company you will be looking for clients/business associates.
One of the key things your business associates will be looking for is trust. This is because people go into business with people they know, like and trust.
Getting known is a separate set of posts in itself. Briefly it involves marketing in various forms. If your work from home job involves using a computer then most of this takes place on line. Getting known is the easier part; Twitter is a good way to get known. Twitter is more like dynamic search engine, think of it like Google in ‘real time’. Tweets are being sent all the time on different topics, if you follow people who tweet about your market niche you can get known,
Getting liked is the key to being trusted. A good way to get liked is via social networks.
Work from home careers and getting liked
Some social networks allow people to leave testimonials for you if they like what you have to say, Linkedin has a testimonial exchange system inbuilt, they let you know when someone has left a testimonial and you can reciprocate, ecademy is very similar. People who leave comments on your Blog are also providing testimony. Emails from business associates are also possible sources of testimony (in this case you need their permission to republish).
For social networks you belong to that allow people to publish testimonials then placing them on a separate page on your Blog called Testimonials helps establish trust. Also your involvement in the social networks you join is an indication of if you are liked and trusted.
The psychology of testimonials to your work from home company
The reason testimonials are powerful is their psychological effect. If you were asked to be a business associate with someone with no online reputation and someone with an ongoing online reputation which would you choose? I am guessing you would choose an active person. Visiting a Blog last updated a month ago does little to inspire confidence.
Therefore if you choose Blogging as a marketing platform then take action at least 4 times a week preferably more. People trust people whom other people trust, so trust is your currency in social media marketing. This is why testimonials brought together in one place so people can see them help you so much.
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