How’s your headline?

Being a successful entrepreneur means maximizing the ways to earn extra money. One way is by article marketing.

I have been using article marketing for over a year now and find it is an excellent way to:

  • Demonstrate any areas of expertise you have
  • Introduce people to your Blog or social networks
  • Eventually drive traffic to your business sales page

The reason is so many people are using the Internet as a means to carry out ‘due diligence’. Due diligence is the research someone does before deciding to set up in business. The stages of due diligence involve;

  • Checking the market – is it too competitive, are the returns good on average?
  • Checking out well known business models in that market – who are the industry leaders, what are the start up costs, how long have the leaders been around?
  • Checking who to go into business with – many business opportunities have several representatives this is the process of homing in on which person to team up with?

So you need to position yourself as an expert and Leader with your business opportunity. People trust independent sites like Ezine.com where thousands of articles are posted for a simple reason. It’s a high volume site, has rules about what authors can include and focus on content as opposed to allowing a sales pitch.

If you can be established as an Expert Author on Ezine.com for example then that is independent verification you know what you are writing about. This helps build your credibility.

One of the hardest things to do in Article Marketing is to get your headline right. You can write the best article in the world, however if the headline fails to catch the reader’s eye then it will sit unread.

There are several ways to come up with good headlines here are a few ideas;

  • Hold a ‘brainstorming’ session where you simply write down headlines that come to you on a topic in a Notebook then refine them later
  • Lists – such as ‘the 10 things you need to know about xxxxx’ are always popular
  • Questions – we are hard wired to be inquisitive so phrasing a headline as a title gives it a better chance of being read
  • How to – most people are using the Internet to find answers to thing or use social networking. The proof of this is the fact that Google a search engine is one of the biggest players on the Internet

So to boost you ways to earn extra money consider article aarketing and get started on those headlines.

Andrew Peel

Tags: , , , , , , , , , ,

Comments are closed.