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I was recently asked to do a post on how to use Twitter effectively as one of your ways to earn extra money.

This post is about how you can build Twitter into your Blogging strategy. To cover the whole subject of using Twitter would (and does) take a book. Twitter is growing faster than Facebook did when Facebook was at the same stage in its lifecycle.

Originally people referred to Facebook and Twitter as Social Networks. After being on Twitter for over a year and having c13k Followers, I have refined my views on Twitter. Facebook is a social network yet Twitter is a social party. Facebook has ground-rules and generally accepted ways of behaving. Twitter is much more dynamic, some would say chaotic.

Up to now the social media marketing (SMM) gurus have said is all about making relationships. I went along with that. However the practicalities of developing a relationship with more than the normal number of people a person would know offline leads to people misusing SMM. (This is supported by the fact many gurus are extremely choosy who they Follow however are happy to have tens of thousands of Followers.) Average users end up shouting their message at their SMM connections and hope the message sticks. This has been referred to as ‘the jelly (jello) effect’. If you throw enough jelly at the wall some of it will stick. As a method of communication it is inefficient. It takes a lot of jelly and a lot of effort and you are unaware how much will ‘stick’ to your audience.

Now imagine becoming a Follower of mine on Twitter. Your tweets will become mixed up with all my other Followers plus people you are Following, the number of updates every 30 seconds becomes large (about 126 in my case). In fact I never read Direct Messages in Twitter now. There is just so much spam. I do respond to an @Andrew_Peel which is a tweet directed to me because a person has taken the trouble to try and ‘talk’ to me.

The use of Lists does help now. I am beginning the process of putting my Followers in different Lists, this will be a long process for me. However if you are new to Twitter I encourage you to use Lists and add each new Follower to a List. Then you can listen to the conversation in each List.

The art of using SMM is to ‘listen’ first. You need to see what your target audience is talking about. Then you can think how your expertise would help them. Now you have a system for aiming your ‘jelly’ at a specific section of the audience and you can be sure they will get much more of your ‘jelly’ on them.

Your aim is to become an expert, a micro-celebrity if you like, by producing quality content that will help people. Link your Blog, Video Marketing and Article Marketing sites to Twitter. Set them up to tweet about any new content you produce. This means your titles have to be good enough to catch a Twitterer’s eye so they feel compelled to click on it. This all has to happen in 30 seconds.

Bringing it all together Twitter is the place you get people to ‘know about’ you. I am firmly convinced your Twitter following can get so big there is no way you can have a meaningful relationship with all those Followers. This is if you define a relationship as a two way process. However if you define a relationship as accepting your expertise and using it to provide valuable content/information then you can provide a meaningful experience for your Followers. I welcome your comments.

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This entry was posted on Wednesday, July 28th, 2010 at 10:02 pm and is filed under Ways To Earn Extra Money. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.