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Home Internet businesses and the marketplace operate in an irrational manner. So what is the Spock effect?

Home Internet business ideas run on emotions

As an Internet Marketer (or prospective Internet Marketer) you will be looking for people to join your home internet business. As we have seen in this series of posts if there is one thing we can predict it’s that people will use lots of things other than logic and reason to choose to join you.

This is what I have come to term, the ‘Spock effect’ when talking to friends about the subject of behavioral economics. The reason I use the term is to demonstrate to people we make most of our decisions based on emotions as opposed to logic. Furthermore it’s now possible to prove we consistently make poor choices over and over and it’s possible to predict which choice people will go for in different situations.

So why Spock? Well it’s because the character of Spock in Star Trek ™ makes all his choices based on logic and reason and yet we find  him a strange character. He looks like us (apart from slightly pointy ears), talks like us but behaves completely differently. If we really did behave rationally all the time, then why do the crew refer to him as ‘cold blooded and calculating’?

The reason is of course we instinctively know we make nearly all our decisions based on emotions, and like to fool ourselves they were rational. They may be rational to us, however they may appear equally irrational to other people.

This is the key lesson people running home Internet businesses need to take from this series. Play to people’s emotions in an ethical way. So remember you are marketing yourself and you have to make yourself an attractive proposition. Attraction marketing works on so many levels other than simply attractive in a superficial way.

I will be exploring attraction marketing in my next series. So look out for more information on how to apply what we have demonstrated about people’s emotion driven behavior in a work at home Internet job.

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This post explores the whether the secret’s of Apple’s success can apply to home Internet businesses? The answer is ‘yes’.

The best home Internet businesses know the secrets as well

The success of Apple can be summed up in three words; style, innovation and reliability. If you actually look at the best home Internet businesses they have learned similar lessons. How do these factors, or ‘secrets’ make a difference?

• Style – Apple’s products have a strong focus on style or presentation. If you think back to the first MP3 players they were small, USB drive like and had a tiny LED screen. Then came the iPod™, something doing the same job but it had style and looked desirable.Apple’s product launch presentations are now actually studied as best practice. I read an article which said that Steve Jobs was so good at presentations he had ‘earned’ the right as a CEO to wear a black casual shirt and jeans. Can you think of another CEO, apart from possibly Richard Branson, who would do a presentation dressed like he was going for a walk in the park?
• Innovation – What is the benefit of the product to your niche market? How far does the product meet or exceed those expectations?
• Reliability – Apple ensures the reliability by releasing the backup systems needed to get the best out of them, iTunes™ and iPod™ working together seamlessly and with little technical ‘know how’.

Translating this into ideas for a Internet home business you can use them to improve your brand, because people enter into business with you. Social experiments have shown that people unconsciously prefer to associate with people and companies that demonstrate the above characteristics.

• Presentation – Think about who your ideal business associate would be and tailor your all your online presentation to that imaginary person.
• Innovation – You must have a passion for your product or service and believe it meets a unmet need or improves upon what already exists.
• Reliability – This is about the systems that back up your business opportunity. If you leave it to the person to develop their own and you have a team of say 5 people, means you have to support 5 different systems. So having a business opportunity with a duplicatable system is definitely a plus. You only have one system to learn and support your business associates on.

So there is much the home business entrepreneur can take from Apple’s secrets to success and translate into their daily work.

Take the opportunity to join a community of Internet marketers in a leading home Internet opportunity by entering your details in the box below.

The range of ideas for home Internet businesses is considerable. They range from eBay stores, through affiliate marketing, MLM, network marketing to top-tier direct sales. There are also offline home businesses where you are a representative taking order and delivering and selling the products.

At what cost a work at home Internet job?

Your work at home Internet job comes at a cost. That cost will come in three forms:

• Time
• Effort
• Money

You should be looking for the best home based Internet business for your circumstances. Your circumstances are dependent upon the amount the three things mentioned above that you have. So if you have more time than money, you will be able to use the free marketing techniques instead of paid techniques.

However consider the effect of these factors on the type of home Internet business you will join? You need to factor them into how you evaluate the pillars of your opportunity. The 5 pillars are:

• Compensation
• Timing
• Product
• Your Sponsor
• A system you can teach others to use

For example if you join a company that has been around for a long time and failed to innovate it may be low cost to join. However you will probably have an uphill struggle selling the products. So you see there is a cost here, your wasted time.

On the other hand there has been recent company touting the distribution of the latest telecoms handsets via MLM. The only problem was their address turned out to be a vacant car lot in Nevada. Several people have been burned by that opportunity, they jumped too soon.

So as you can see it is possible to be lured by a home Internet business that appears cheap to join, promises much and ends up costing a lot with low return.

Take the opportunity to join a community of Internet marketers in a leading home Internet by entering your details in the box below.