Posts Tagged: Twitter

Home Internet Businesses — Comments Off
22
Dec 09

97.2 and counting

One of the things legitimate work at home businesses need for success today is a social media marketing strategy. To be able to use social media marketing you have to have a presence on the major social networks. In the past, and it is still true to some extent today, the saying was the, ‘the money is in the list’. By which they meant the bigger your email list the more money you could make.

Ways to earn extra money are in the quality of your followers

Email marketing, especially when it’s an opt-in list managed properly, is still a crucial part of your marketing strategy. Social media marketing adds to this and says given the number of social networks out there then there must be some people who would be interested in joining you in your business.

So we can now consider all the people connected to us in social networks as ‘potential’ leads. Here is the crucial part, joining a social network and connecting with someone must be because either they like you, or you like them.

The basic process for social media marketing is that people buy things from people they Know, Like and Trust. For example if you were to total my connections in social networks it’s approximately 13,000 direct connections. I have made those connections in less than a year.

As you see from the above getting Known is key. One of the best ways to get known in social media is on Twitter, the fastest growing of all the social networks. The key to Twitter is the quality of the connections you make, numbers of followers count, however the correct type of follower is equally if not more important.

Work from home careers workers need quality Twitter accounts

So what does the 97.2 in the title mean? There is a new service you can use to assess how good your Twitter account is it’s called twitter,grader.com it means I rank approx. 58,000 out of approx. 5,809.000 Twitter accounts. I have 11k Followers so this proves the quality of your Twitter account is not simply numbers. The people who run twitter grader gives the following as the main factors

  • Number of followers
  • Power of followers – the number of followers with quality accounts
  • Updates – more updates helps within limits
  • Update recency – how long since you last updated?
  • Follower/Following Ratio
  • Engagement – The number of times your tweets are re-tweeted. This indicates good content.

Social media marketing is therefore key to your success in home working to have a look inside an opportunity where you are taught to create a quality Twitter account enter your details in the box below and learn how to get leads for free.

Andrew Peel

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Social Media Marketing and Networking — 5 Comments
19
Apr 09

But which Social Network should I focus on?

OK so we all agree it’s important to get involved in the emerging social media to advertise in. Now here is an interesting question I had not really considered until today – which one?  Now you may as I have done covered all the bases and joined; Facebook, MySpace YouTube LinkedIn and Twitter the main SM sites.

But what I was not aware of was the following site you can use as a tool to decide which one you should focus on – www.quantcast.com This site will give you a complete breakdown of traffic but more importantly demographics for that network. So here’s some information to help you decide for starters.

Twitter – 15M visits a month, 47% Male – 53 Female, Mainly young adults, More visitors of other ethnicities, attracts less affluent people and has a high index of graduates and postgraduates

Facebook – 83.4M visits a month, 45% Male – 55% Female, Mainly teens, more African American visitors than average, kids aged 12 – 17 in household, attracts an affluent audience, high index of College graduates

MySpace – 65.1M visits a month, 42% Male – 58% Female, mainly teens, more Hispanic visitors than average, kids aged 12 – 17 in household, less affluent than average, high index with no college education

YouTube – 79.3M visits a month, 50% Male – 50% Female, mainly teens, more Hispanic visitors than average, kids aged 12 – 17, attracts a less affluent audience, high index with no college education

LinkedIn – 11.4M visits in a month, 57% Male – 43% Female, Middle Aged, higher number of Asian visitors than average, no kids, more affluent audience, high index of Graduates and Post Graduates

All the above figures are for visitors from the USA only.

Interestingly it has vindicated my decision not to concentrate on MySpace for one of my lines and made me think about using LinkedIn more.  Well I hope this information proves the usefulness of market research. Thanks go to Samir Balwani of Mashable the Social Media Guide for pointing me in the direction of Quantcast.com.

Andrew Peel

www.apeelsolutions.net