Posts Tagged: internet home business ideas

Home Internet Businesses — Comments Off
4
Feb 10

Home Internet Businesses: What’s The Spock Effect?

Home Internet businesses and the marketplace operate in an irrational manner. So what is the Spock effect?

Home Internet business ideas run on emotions

As an Internet Marketer (or prospective Internet Marketer) you will be looking for people to join your home internet business. As we have seen in this series of posts if there is one thing we can predict it’s that people will use lots of things other than logic and reason to choose to join you.

This is what I have come to term, the ‘Spock effect’ when talking to friends about the subject of behavioral economics. The reason I use the term is to demonstrate to people we make most of our decisions based on emotions as opposed to logic. Furthermore it’s now possible to prove we consistently make poor choices over and over and it’s possible to predict which choice people will go for in different situations.

So why Spock? Well it’s because the character of Spock in Star Trek ™ makes all his choices based on logic and reason and yet we find  him a strange character. He looks like us (apart from slightly pointy ears), talks like us but behaves completely differently. If we really did behave rationally all the time, then why do the crew refer to him as ‘cold blooded and calculating’?

The reason is of course we instinctively know we make nearly all our decisions based on emotions, and like to fool ourselves they were rational. They may be rational to us, however they may appear equally irrational to other people.

This is the key lesson people running home Internet businesses need to take from this series. Play to people’s emotions in an ethical way. So remember you are marketing yourself and you have to make yourself an attractive proposition. Attraction marketing works on so many levels other than simply attractive in a superficial way.

I will be exploring attraction marketing in my next series. So look out for more information on how to apply what we have demonstrated about people’s emotion driven behavior in a work at home Internet job.

Andrew Peel

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Home Internet Businesses — Comments Off
30
Jan 10

What can Apple’s secrets teach home Internet businesses?

This post explores the whether the secret’s of Apple’s success can apply to home Internet businesses? The answer is ‘yes’.

The best home Internet businesses know the secrets as well

The success of Apple can be summed up in three words; style, innovation and reliability. If you actually look at the best home Internet businesses they have learned similar lessons. How do these factors, or ‘secrets’ make a difference?

  • Style – Apple’s products have a strong focus on style or presentation. If you think back to the first MP3 players they were small, USB drive like and had a tiny LED screen. Then came the iPod™, something doing the same job but it had style and looked desirable.Apple’s product launch presentations are now actually studied as best practice. I read an article which said that Steve Jobs was so good at presentations he had ‘earned’ the right as a CEO to wear a black casual shirt and jeans. Can you think of another CEO, apart from possibly Richard Branson, who would do a presentation dressed like he was going for a walk in the park?
  • Innovation – What is the benefit of the product to your niche market? How far does the product meet or exceed those expectations?
  • Reliability – Apple ensures the reliability by releasing the backup systems needed to get the best out of them, iTunes™ and iPod™ working together seamlessly and with little technical ‘know how’.

Translating this into ideas for a Internet home business you can use them to improve your brand, because people enter into business with you. Social experiments have shown that people unconsciously prefer to associate with people and companies that demonstrate the above characteristics.

  • Presentation – Think about who your ideal business associate would be and tailor your all your online presentation to that imaginary person.
  • Innovation – You must have a passion for your product or service and believe it meets a unmet need or improves upon what already exists.
  • Reliability – This is about the systems that back up your business opportunity. If you leave it to the person to develop their own and you have a team of say 5 people, means you have to support 5 different systems. So having a business opportunity with a duplicatable system is definitely a plus. You only have one system to learn and support your business associates on.

So there is much the home business entrepreneur can take from Apple’s secrets to success and translate into their daily work.

Andrew Peel

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Home Internet Businesses — Comments Off
29
Jan 10

Home Internet Businesses:Can Computer Jobs At Home Be Too Cheap?

The range of ideas for home Internet businesses is considerable. They range from eBay stores, through affiliate marketing, MLM, network marketing to top-tier direct sales. There are also offline home businesses where you are a representative taking order and delivering and selling the products.

At what cost a work at home Internet job?

Your work at home Internet job comes at a cost. That cost will come in three forms:

  • Time
  • Effort
  • Money

You should be looking for the best home based Internet business for your circumstances. Your circumstances are dependent upon the amount the three things mentioned above that you have. So if you have more time than money, you will be able to use the free marketing techniques instead of paid techniques.

However consider the effect of these factors on the type of home Internet business you will join? You need to factor them into how you evaluate the pillars of your opportunity. The 5 pillars are:

  • Compensation
  • Timing
  • Product
  • Your Sponsor
  • A system you can teach others to use

For example if you join a company that has been around for a long time and failed to innovate it may be low cost to join. However you will probably have an uphill struggle selling the products. So you see there is a cost here, your wasted time.

On the other hand there has been recent company touting the distribution of the latest telecoms handsets via MLM. The only problem was their address turned out to be a vacant car lot in Nevada. Several people have been burned by that opportunity, they jumped too soon.

So as you can see it is possible to be lured by a home Internet business that appears cheap to join, promises much and ends up costing a lot with low return.

Andrew Peel

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Home Internet Businesses — Comments Off
26
Jan 10

Home Internet businesses: The secret to the disappearing doors problem

The disappearing doors problem is when you think opportunities you never knew existed will disappear. This post gives some advice on how to manage your opportunities.

A work at home Internet job and the disappearing doors situation

Home Internet businesses come in many types. This can create a problem which was identified by the French philosopher Eric Frohm in 1941. He wrote a book called Escape From Freedom, which I thought seemed a strange title. Why would anyone want to escape from freedom?

However as I have gained experience I can see what Frohm saw all those years ago. The situation we have arrived at in our modern day societies is one of too many opportunities as opposed to too few. We are constantly told of the things we can and should do before we die:

  • 100 places to visit before we die
  • 100 historical sites to visit
  • The next must see film
  • The next must visit restaurant

I am saying these choices are neither inherently good nor bad. Yet we do behave in a completely irrational way when sorting through these choices. This is the disappearing doors scenario. We believe if we choose one choice (door) over another then the other will disappear. So we spread ourselves too thin and try to keep every door open. The end result is we lack focus in all areas of our lives and wonder why we never fully succeed in any one area.

Internet home business ideas and the reality of the doors

Running home Internet businesses means the reality is many options remain open and can be pursued when you have the financial freedom to do so. In order to succeed you have to first limit your choices. Then make the choices that will move you to your goal.

You can look at it like the current aim of NASA to have people on Mars. Their first goal is the Space Station, then inhabitable modules on the Moon and lastly going from the moon to Mars. Each goal achieved changes their options and their ability to take advantage of them.

If your business becomes successful to the point where it becomes your full time occupation then that allows you to take advantage of more options. Achieving that goal you probably sacrificed many of the options you now have available which proved they never really disappeared when you thought they had.

It is only our perception that some options disappear. However some doors really do disappear and it is these you should focus on. If you have a family then remember to put time aside for them as you grow your business. Time lost with your family really is time lost. When you are with your family be with them 100% and forget your business. If you do want to include family in your business then make sure this is ‘business time’.

Andrew Peel

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Home Internet Businesses — Comments Off
22
Jan 10

Home Internet Businesses – So Many Choices

Home Internet businesses create so many choices. How do you decide what to do? This article explains the importance of focus.

Computer jobs at home and the choices you face

One of the things that struck me when I joined my home Internet business was how many choices I faced. I had people ringing me up saying they could get me on page one of Google. I received a large increase in email because people were picking up I had started a business and they had services to offer. Even when I did my own research to get an answer I would face more choices.

Then I did the thing I will advise all people who join me in by business venture is, ‘stop dabbling’.

You have already committed to the home internet business idea, now focus and make it work. That is the key, focus. I have just finished listening to a great Podcast from Dr Adam Misner, founder of BNI (with whom I have been a contributing author of a new eBook) and he says, ‘be there, just be there’.

What he means is once you have done your due diligence, as I did, come up with your shortlist then focus on making a choice from that list. Avoid wasting more time because you have heard about another business opportunity because there will always be other opportunities – forever.

The classic work at home Internet job question

The question I see asked by people who have just started a work at home Internet job is – ‘Where do I start?’ Well if you do you due diligence and follow the advice of some successful people you should have picked an opportunity that focuses on your personal development. Only then do you see if the product is a good fit.

So provided you have chosen wisely you should know where to start because their training program should tell you. You start at the beginning of the training and work through it. As you do the training you should identify your strengths and weaknesses. During this time be aware of any irrational thoughts you may have about a particular marketing technique, and then really question if that is true?

The reason we worry so much about choices is because we want to have as many opportunities as possible – ‘just in case’. This is actually a recipe for disaster and in forthcoming posts I will explain why further.

Direct sales is a good business model because you get support from your team. However in the end you have to choose the approaches that you are most comfortable with. If you tried every marketing approach available when you first started you would never, ‘be there’, you would, ‘be all over’. A better approach is to test which approaches suit you, seek out people who have been successful using that approach and learn from them by asking specific questions. Most people are more than happy to help others, they simply dislike general questions like, “What should I do now?”

Andrew Peel

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