Posts Tagged: Direct Sales


28
Sep 10

How to set goals – Part 2

This is the second video in a two part series in which Jim Rohn discusses setting goals.

Andrew Peel


26
Sep 10

How do you set your goals – Part 1

Goal setting is vital for any business. This video has the legendary Jim Rohn discussing setting them.

Andrew Peel


27
Aug 10

How do you tell people you are an author?

Having established article marketing is one of the ways to earn extra money. The next question is how do you tell people you are an author?

So you have written your article, submitted it to the article directory and you get the email you have been waiting for. It says, ‘Your article has been accepted and can be found here’ [followed by a link].

If you chose a good article directory such as Ezine.com you have the advantage you can link Twitter and Facebook to your account. Then as soon as your article is published a Tweet is sent and updates your Facebook status.

Next you should consider using your Blog to advertise your article. This takes a little recycling of your article. You need to avoid duplicating the headline it needs to be at least 30% different. This is for Search Engines, they need to see the post about your article and the article as different. That way there will be a link between your Blog and the Article Directory and the other ways round. This adds to the relevance of the article because a related Blog has linked to it.

If you belong to other social networks then use a service like ping.fm where you can enter a single status update and it will update all your social networks. There is now a WordPress Plug-In that does the same thing as soon as you publish the post.

Your post should introduce the topic and give a ‘teaser’ outline of the article content and end with something like ‘read the full article here’ as a link. The teaser can be based on your article introduction however again should be at least 30% different.

So now you know the idea behind headlines, how much to write and how to publicize the article. All you need to know to start to improve your ways to earn extra money with article marketing.

Andrew Peel


25
Aug 10

How much should I write?

Using article marketing to increase your ways to earn extra money is effective. Many people ask ‘But how much should I write?’

An article is different from a Blog post. People are visiting the article directory intending to do research. That means they have set aside time to read your material. However they will want to read more than one article. So if you make it too long they will lose interest and move on.

I ‘skim read’ an article to see if it’s worth reading. So what am I looking for? A good headline (which we have already discussed), context – what am I going to learn, new facts or techniques that I can take away and apply, what I can expect if I apply the lessons from the article?

I would advise a minimum of 500 words and a maximum of 775 words for the average article. If you find yourself writing a lot more that’s fine. Simply split your longer article into two or three shorter ones and say they are part of a series, Part 1, Part 2 etc. This has the added advantage of enticing the reader back to read more of your content.

So now you know the basic length of an article you really have no excuse boost your ways to earn extra money and become an author.

Andrew Peel


23
Aug 10

How’s your headline?

Being a successful entrepreneur means maximizing the ways to earn extra money. One way is by article marketing.

I have been using article marketing for over a year now and find it is an excellent way to:

  • Demonstrate any areas of expertise you have
  • Introduce people to your Blog or social networks
  • Eventually drive traffic to your business sales page

The reason is so many people are using the Internet as a means to carry out ‘due diligence’. Due diligence is the research someone does before deciding to set up in business. The stages of due diligence involve;

  • Checking the market – is it too competitive, are the returns good on average?
  • Checking out well known business models in that market – who are the industry leaders, what are the start up costs, how long have the leaders been around?
  • Checking who to go into business with – many business opportunities have several representatives this is the process of homing in on which person to team up with?

So you need to position yourself as an expert and Leader with your business opportunity. People trust independent sites like Ezine.com where thousands of articles are posted for a simple reason. It’s a high volume site, has rules about what authors can include and focus on content as opposed to allowing a sales pitch.

If you can be established as an Expert Author on Ezine.com for example then that is independent verification you know what you are writing about. This helps build your credibility.

One of the hardest things to do in Article Marketing is to get your headline right. You can write the best article in the world, however if the headline fails to catch the reader’s eye then it will sit unread.

There are several ways to come up with good headlines here are a few ideas;

  • Hold a ‘brainstorming’ session where you simply write down headlines that come to you on a topic in a Notebook then refine them later
  • Lists – such as ‘the 10 things you need to know about xxxxx’ are always popular
  • Questions – we are hard wired to be inquisitive so phrasing a headline as a title gives it a better chance of being read
  • How to – most people are using the Internet to find answers to thing or use social networking. The proof of this is the fact that Google a search engine is one of the biggest players on the Internet

So to boost you ways to earn extra money consider article aarketing and get started on those headlines.

Andrew Peel