As you probably know by now Facebook has fallen in line with the rest of the big social networks and allowed users to have profile names – just so you know I am apeel09 on all the big three, Facebook, MySpace and YouTube.
The interesting thing is what will be the impact on social media advertising – well I think it will be huge. Any serious entrepreneur that does not have a professional presence on Facebook is in my opinion missing the whole point of social media marketing. Facebook has the highest index of average earnings and the highest index of college graduates – both of which equals disposable income.
The average user is also older which usually means they are more discerning and especially attracted to products and services that add value to their lives.
Now instead of having 3 links to the main social networks in my signature I have 2:
Follow me @ Twitter http://twitter.com/Andrew_Peel
About Me on Facebook http://facebook.com/apeel09
That tells my clients two simple but key messages; if you want to see what I am interested in and get the latest information on my products follow me on Twitter, if you want to know more about me and my company go to my Facebook profile. Then when they become friends I greet them with a simple ‘hi’ message saying how they can connect elsewhere. Well now it’s just got a whole lot easier – they just need to remember apeel09. That way they can find copies of my Blogs on MySpace plus my videos. They find what is essentially my video Blog on YouTube and I can select what I think is related value added content by subscribing to it and so help guide my clients good quality related channels.
Putting it simply Facebook is now your breach head into the plethora of social media points, with your Blog still in the middle. Never forget your Blog is still your persona in cyberspace because it does not have to be tied to one company, if you have multiple streams of income, and you can showcase you other non business interests. It makes you human and people would far rather deal with humans.
Please feel free to become a friend on Facebook here.
