This is the second installment in my discussion of how the principles in, How To Win Friends and Influence People by Dale Carnegie can be used by network marketers.
Dale Carnegie starts his discussion on his second principle with this simple statement; “There is only one way under high heaven to get anybody to do anything. ……..And that is by making the other person want to do it. Remember there is no other way.”
There is in all of us an innate need to feel important. Studies have shown that ‘I’ is the most used word in telephone conversations for example. So what this means for you as a network marketer is that people are not interested in you. Brutal I know but it’s a fact. They are interested in themselves and what your product or service can do for them.
Knowing this information there is a ‘secret sauce’ you can use. Lack of appreciation is one of the single biggest reason’s people give for leaving their jobs. Therefore if you want someone to join you as a business associate in your network marketing business opportunity you have to show genuine interest in them.
The crucial thing is that this is unable to be faked, people can see through feigned interest straight away. This requires you to take time to listen to the other person and show genuine interest. The final element is to demonstrate you have shown interest by showing appreciation.
For example a client is in when you rang them at the agreed time and ready to speak to you, start the conversation by thanking them for being ready, ask them how they are. Crucially do not think you are wasting time getting to know the person, people love to talk about themselves. This is how you find out about them. Successful network marketers operate this way; they ‘sort’ people who are really interested in a network marketing business opportunity from people who have a passing interest.
If being in a network marketing business opportunity appeals to you feel free to enter your name and email address above for a look behind the scenes at the network marketing business opportunity that is training me to use Carnegie’s techniques to best effect.
Tags: appreciation, Dale Carnegie, Home Internet Businesses, How To Win Friends And Influence People, Network Marketing, Ways To Earn Extra Money, Work From Home Careers
You make so many great points here. I must get out and buy a copy of Dale Carnegie’s book. I read it years ago and forgot how good it was.
I am sure you will enjoy the book Linda it’s a great read.