How to fish

In this article I examine how to become a fisherman rather than a hunter in network marketing or direct sales.

Work from home careers operate best when fishing

There are two basic styles to trying to get leads when you have a network marketing or direct sales business opportunity as your work from home career. These two styles are; ‘hunter’ or ‘fisher’. First we define a ‘lead’ as someone who is showing a definite interest in your business opportunity.

‘Hunting’ – this is where someone aggressively seeks leads. They are always on the lookout and will chase down anyone relentlessly to get them to say ‘yes’.

‘Fishing’ – this is where someone sets out to ‘lure’ or attract someone who is already interested in your type of business to join you.

Hunting a poor way to earn extra money

The problem with hunting is the same people react the same way they do to that ‘cold call’ about double glazing at 7:00PM whilst you are having quality time with the family. What do you do? You either put down the phone or get your phone added to a ‘do not call list’. These people are simply working of huge lists, I have even had the double glazing company who put my double glazing in ring me the year after and see if I wanted any! Now that’s hunting for business.

Why fishing works in home Internet businesses

With the advent of easy access to the Internet together with the relatively low costs of start up compared to a ‘bricks and mortar’ business, home Internet businesses give you access to a global market. There are more than enough leads or ‘fish’ interested in your type of business opportunity. So why are some people more successful that others in this market. The answer is they know how to fish.

To be good at fishing you need to know

  • where your fish are? (your niche market)
  • what type of fish you want? (your ideal lead)
  • what type of bait your fish like? (the content that will interest your lead)
  • how to ‘catch and release’ (the opportunity they accept and then train them go fish)

So as you can see success is linked to being able to attract people to you as a Leader and if you want a home business that operates on the ‘fishing’ concept and has a global presence enter your details in the box below to get an inside look.

Andrew Peel

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This entry was posted on Monday, December 21st, 2009 at 11:29 pm and is filed under Home Internet Businesses. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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