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Home Internet businesses and the marketplace operate in an irrational manner. So what is the Spock effect?

Home Internet business ideas run on emotions

As an Internet Marketer (or prospective Internet Marketer) you will be looking for people to join your home internet business. As we have seen in this series of posts if there is one thing we can predict it’s that people will use lots of things other than logic and reason to choose to join you.

This is what I have come to term, the ‘Spock effect’ when talking to friends about the subject of behavioral economics. The reason I use the term is to demonstrate to people we make most of our decisions based on emotions as opposed to logic. Furthermore it’s now possible to prove we consistently make poor choices over and over and it’s possible to predict which choice people will go for in different situations.

So why Spock? Well it’s because the character of Spock in Star Trek ™ makes all his choices based on logic and reason and yet we find  him a strange character. He looks like us (apart from slightly pointy ears), talks like us but behaves completely differently. If we really did behave rationally all the time, then why do the crew refer to him as ‘cold blooded and calculating’?

The reason is of course we instinctively know we make nearly all our decisions based on emotions, and like to fool ourselves they were rational. They may be rational to us, however they may appear equally irrational to other people.

This is the key lesson people running home Internet businesses need to take from this series. Play to people’s emotions in an ethical way. So remember you are marketing yourself and you have to make yourself an attractive proposition. Attraction marketing works on so many levels other than simply attractive in a superficial way.

I will be exploring attraction marketing in my next series. So look out for more information on how to apply what we have demonstrated about people’s emotion driven behavior in a work at home Internet job.

Take the opportunity to join a community of professional Internet marketers where the training never stops and the Leaders are always giving.

Tags: Andrew Peel, APeel Solutions, best home based Internet business, computer jobs at home, Direct Sales, Home Internet Businesses, internet home business ideas, work at home internet job

This entry was posted on Thursday, February 4th, 2010 at 10:04 pm and is filed under Home Internet Businesses. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.