One of the first things you need to decide in home Internet businesses is your niche market. So do you know what a niche is and how to define it?

The best home based Internet business must have a niche

A niche is simply a term for a segment of the market, and the best home based Internet business must have one. Why? Put simply because there are too many people starting up home Internet businesses each day for you to take them all on.

Starting a Blog or a website is a start, albeit a good start, however it is the first step on a journey to success. Every successful business has it’s own ‘why’? Remember never to confuse your business opportunity’s ‘why’ with your ‘why’. To be successful you have to portray yourself as a Leader. Every successful Leader has had a ‘why’ a clear vision of why they have become one. Becoming a Leader is a decision you make, no one will make you a Leader in the world of business ownership. It’s a mindset and you have to have the confidence to carry it out.

Deciding your ‘why’ makes it clear to you why you have decided to run a business. Your why should be greater than say,”to become financially free” because that is a result. Your why is what you believe you have to offer to other people when they join you in your home Internet businesses.

So a why might be, “to offer business opportunities to people as a way out of unemployment or the threat of it”, this may be too big so you could add “in the UK” or [your state/city]. So now do a Google search, ‘business opportunities for unemployed in UK’. If you found far too many hits you would have to keep redefining your niche until your number sites is at a level where you think you can compete.

The reason for needing a niche is so you can ‘carve out your bit of the Internet’ and look to dominate it for Internet traffic. So the question is do you really know your niche?

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Home Internet businesses and the marketplace operate in an irrational manner. So what is the Spock effect?

Home Internet business ideas run on emotions

As an Internet Marketer (or prospective Internet Marketer) you will be looking for people to join your home internet business. As we have seen in this series of posts if there is one thing we can predict it’s that people will use lots of things other than logic and reason to choose to join you.

This is what I have come to term, the ‘Spock effect’ when talking to friends about the subject of behavioral economics. The reason I use the term is to demonstrate to people we make most of our decisions based on emotions as opposed to logic. Furthermore it’s now possible to prove we consistently make poor choices over and over and it’s possible to predict which choice people will go for in different situations.

So why Spock? Well it’s because the character of Spock in Star Trek ™ makes all his choices based on logic and reason and yet we find  him a strange character. He looks like us (apart from slightly pointy ears), talks like us but behaves completely differently. If we really did behave rationally all the time, then why do the crew refer to him as ‘cold blooded and calculating’?

The reason is of course we instinctively know we make nearly all our decisions based on emotions, and like to fool ourselves they were rational. They may be rational to us, however they may appear equally irrational to other people.

This is the key lesson people running home Internet businesses need to take from this series. Play to people’s emotions in an ethical way. So remember you are marketing yourself and you have to make yourself an attractive proposition. Attraction marketing works on so many levels other than simply attractive in a superficial way.

I will be exploring attraction marketing in my next series. So look out for more information on how to apply what we have demonstrated about people’s emotion driven behavior in a work at home Internet job.

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This post explores the whether the secret’s of Apple’s success can apply to home Internet businesses? The answer is ‘yes’.

The best home Internet businesses know the secrets as well

The success of Apple can be summed up in three words; style, innovation and reliability. If you actually look at the best home Internet businesses they have learned similar lessons. How do these factors, or ’secrets’ make a difference?

• Style – Apple’s products have a strong focus on style or presentation. If you think back to the first MP3 players they were small, USB drive like and had a tiny LED screen. Then came the iPod™, something doing the same job but it had style and looked desirable.Apple’s product launch presentations are now actually studied as best practice. I read an article which said that Steve Jobs was so good at presentations he had ‘earned’ the right as a CEO to wear a black casual shirt and jeans. Can you think of another CEO, apart from possibly Richard Branson, who would do a presentation dressed like he was going for a walk in the park?
• Innovation – What is the benefit of the product to your niche market? How far does the product meet or exceed those expectations?
• Reliability – Apple ensures the reliability by releasing the backup systems needed to get the best out of them, iTunes™ and iPod™ working together seamlessly and with little technical ‘know how’.

Translating this into ideas for a Internet home business you can use them to improve your brand, because people enter into business with you. Social experiments have shown that people unconsciously prefer to associate with people and companies that demonstrate the above characteristics.

• Presentation – Think about who your ideal business associate would be and tailor your all your online presentation to that imaginary person.
• Innovation – You must have a passion for your product or service and believe it meets a unmet need or improves upon what already exists.
• Reliability – This is about the systems that back up your business opportunity. If you leave it to the person to develop their own and you have a team of say 5 people, means you have to support 5 different systems. So having a business opportunity with a duplicatable system is definitely a plus. You only have one system to learn and support your business associates on.

So there is much the home business entrepreneur can take from Apple’s secrets to success and translate into their daily work.

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