Whether to build wide or deep? This is one of the basic questions you must decide when building your network organization. Note I said your organization, even though you may be marketing a nationally recognized name or service the people you recruit are your organization.
Traditional management theory has it that you optimum ’span of control’ is 10. Believe it or not it’s genetic and all the great apes organize themselves in units of 10. The Romans did, the British Armed Services do, as do most countries armed services. It just so happens we have 10 digits on our hands and it is believed this is where this inbuilt organizational behaviour may have derived from.
Some MLM Network Marketing guru’s say ignore this rule and go as ‘wide as possible as fast as possible’. I would argue this is why the network marketing industry has the high attrition rate it does. One person simply cannot effectively Sponsor more than 10 people initially and train them to the level where they get a team of 10 each.
The question is why do MLM as opposed to Direct Sales Network Marketers hold this view. Well it’s quite simple really – the compensation plan of the company drives the behavior of the network builder. If the commission for each recruit is small as it often is for affiliate schemes then they will have to go wide to simply gain a decent income. Going wide will also overcome the ‘churn’ of people leaving because they do not get the support or training they need to succeed.
In Direct Sales especially of premium products and services tend to have higher commissions. This means the organiser can focus on intially building and developing a team of 10 highly motivated leaders. Each of these recruits will be able to build their teams at different speeds depending on their skill sets.
Another factor affecting the shape of the organization is ‘residual income’. In one of my opportunities in addition to the commission earned there is a monthly payment for each recruit. This means that at the 10 people point you have the stability of the residual income plus commission on sales the team makes to a certain level.
So when looking at a home business opportunity be sure you understand the compensation plan very well before signing up. The compensation plan drives the behaviour of your Sponsor. If they receive small commissions for recruiting you then will quickly move on to recruiting more. This leaves little time for supporting and training you. If you are a seasoned MLM pro then this might not be a problem for you. However if you are new to the industry and are looking for training and support make sure you choose wisely.







