June, 2009


30
Jun 09

Going wide or deep with your Network Marketing organisation?

Hi welcome back, glad you found the Blog interesting enough to come back, if you subscribed to my RSS that way you will get told when I post straight away. Andrew Peel

Whether to build wide or deep? This is one of the basic questions you must decide when building your network organization. Note I said your organization, even though you may be marketing a nationally recognized name or service the people you recruit are your organization.

Traditional management theory has it that you optimum ’span of control’ is 10. Believe it or not it’s genetic and all the great apes organize themselves in units of 10. The Romans did, the British Armed Services do, as do most countries armed services. It just so happens we have 10 digits on our hands and it is believed this is where this inbuilt organizational behaviour may have derived from.

Some MLM Network Marketing guru’s say ignore this rule and go as ‘wide as possible as fast as possible’. I would argue this is why the network marketing industry has the high attrition rate it does. One person simply cannot effectively Sponsor more than 10 people initially and train them to the level where they get a team of 10 each.

The question is why do MLM as opposed to Direct Sales Network Marketers hold this view. Well it’s quite simple really – the compensation plan of the company drives the behavior of the network builder. If the commission for each recruit is small as it often is for affiliate schemes then they will have to go wide to simply gain a decent income. Going wide will also overcome the ‘churn’ of people leaving because they do not get the support or training they need to succeed.

In Direct Sales especially of premium products and services tend to have higher commissions. This means the organiser can focus on intially building and developing a team of 10 highly motivated leaders. Each of these recruits will be able to build their teams at different speeds depending on their skill sets.

Another factor affecting the shape of the organization is ‘residual income’. In one of my opportunities in addition to the commission earned there is a monthly payment for each recruit. This means that at the 10 people point you have the stability of the residual income plus commission on sales the team makes to a certain level.

So when looking at a home business opportunity be sure you understand the compensation plan very well before signing up. The compensation plan drives the behaviour of your Sponsor. If they receive small commissions for recruiting you then will quickly move on to recruiting more. This leaves little time for supporting and training you. If you are a seasoned MLM pro then this might not be a problem for you. However if you are new to the industry and are looking for training and support make sure you choose wisely.


29
Jun 09

New Rule of Money No. 8 – Life Is a Team Sport Choose Your Team Carefully

In this last of 8 discussions on Robert Kiyosaki’s 8 New Rules of Money in his online collaboarative work, soon to be book,  The Conspiracy of The Rich . This post focuses on his 8 aspects to integrity which he says if you follow you will be building your business of bricks that the next ‘big bad wolf’ can’t blow down.

His eight integreties are:

  1. Mission – every business should have a mission. I have recently discovered my true mission for APeel Solutions which is to create as many wealth creation opportunities as possible for the disabled to raise them from the benefit trap. If you do not define your mission then you will feel off kilter and as if something is missing which is how I felt until recently. Now I have a mission it brings a whole new purpose to what I am doing in my business opportunities.
  2. Team – This is not just your business team but teams for the other dimensions of your life – health and spiritual. I have recently witnessed first hand the power of spiritual coaching and the impact it can have on your business. Many people think that spiritual beliefs and making money are somehow incompatible. This could not be further from the truth. We exist as human beings to develop to the fullest extent of our personal development as Wallace D. Wattles say in, The Science of Getting Rich. To do this we need money, money is a form of energy just like any other form of energy and it allows you to grow and develop. Ask anyone who has no money and who is not supported by an organization like the Church how easy it is to develop without money? The same goes for health, the best health care costs money.
  3. Leader – The way to become a Leader is first to learn to become a Team Member, and many so called Leaders miss this step out. Then they wonder why they have problems motivating their teams later. As a Senior Manager of some 18 years I have always seen Leadership as a function of team membership not above it. Yes you take the responsibility and ultimate decision but this should always be on the basis of having carefully considered and weighed the advice of your team. This is why the banking crisis went so horribly wrong they did not foster a team culture, where people felt they could be transparent and open.
  4. Product – You must bring to the market a product that is relevant and up to date. If you do not continually strive to improve your products you will struggle to remain in business. In addition of your product is not in line with your mission then you will suffer. You will feel at odds with what your ‘gut’ is telling you. Your gut feeling is one of the best senses you have, if you walk away from a meeting about a product and your gut tells you it is wrong then trust your gut.
  5. Legal – Like it or not we operate in a society with rules. This means setting your business up on a legal footing and following the rules as efficiently as possible. This means an Accountant and a Lawyer/Solicitor for advice as a minimum.
  6. Systems – You have several systems and they must all function properly for you to be a success. As your business grows you will need more systems. This will involve some delegation but always remember you are responsible for ensuring your systems run smoothly.
  7. Communication – As a Project Manager I would say every failing project I was asked to pick up was failing because of a lack of communication. It is the single most important aspect of your business but one that is often neglected. As an example, Habitat a huge brand name in the UK decided to dip it’s toe into the social media market by opening a Twitter account to advertise it’s lines. But they left it to someone who obviously had no business integrity because they preceeded each Tweet with a hashtag. A hashtag is a trending topic on Twitter and allows people to search on that hhashtag, so at the moment #MichaelJackson is a hashtag. The problem for Habitat was the hashtags being used had nothing to do with their brand and they were even using other brands hashtags. The backlash on Twitter was phenomenal. It could have destroyed a reputable UK household brand’s reputation permanently. They have since issued an apology bvut the damage is done.
  8. Cash Flow – Learn to control your cash flow. This is the most important of the integrities because without controlling your cashflow the others will fail.


28
Jun 09

New Rule of Money No. 7 – Focus More on Selling Than Buying

This is the seventh of an eight part series discussing Robert Kiyosaki’s new online collaborative work soon to be published book, The Conspiracy of The Rich.

This post discusses his new rule of money no. 7 – focus more on selling than buying . He explains the reason so many people are in financial difficulties is because they love to buy and hate to sell. He says if you wish to become rich then you have to learn to sell more than you buy. By this he does not mean living below you means, i.e. reducing your outgoings below your income, but actually deciding to become an entrepreneur and sell something.

As long as you remain an employee you are a the vagaries of decisions made by your employer. If you own your own business then you are your own boss and you can recruit like minded entrepreneurs who also have the desire to succeed.

There are two things needed to succeed in business – an absolute belief in yourself which you can get through training, personal development and a mentor (all of which I have  and have paid for to get in other words I invested in ME Inc.). The second thing you need is perseverance – as Mike Yarnell says in his best seller on Network Marketing -  Your First Year In Network Marketing. ‘each no you receive brings you closer to the first yes’. Og Mandino says something very similar in, The Greatest Salesman in the World . ‘I will bend the law of averages in my favour knowing that each no I receive will bring me closer to the next sale’.

Bob Proctor, famous from the film The Secret says this about Network Marketing, it’s the only business someone with no qualifications or experience can join, be mentored and then earn more than a Heart Surgeon.

If you are one of the 90% who are earning well below their potential then click here to find out more about an opportunity to sell more than you buy.


25
Jun 09

Privacy Sucks In Social Media

Perry Belcher explains why people who set privacy settings in their social networks are basically practicing solo marketing or basically locking the door on their online store.


23
Jun 09

The New Rule of Money Number 6 Learn The Laguage of Money

I have been following Robert Kiyosaki’s online collaborative work The Conspiracy of The Rich and this post reviews his new rule of money number 6 – Learn The Language of Money.

He argues that various professionals have their own language that people entering them quickly learn to adopt. It’s the same for the rich, only about 10% of the population know and understand the language of the rich. The remaining 90% have been through standard education where the rich removed the language of money and replaced it with calculus and algebra which are pretty useless to most people outside of school/college.

He advises spending a little time each day learning the language of the rich for two reasons. Firstly if you are going to become an entrepreneur then you need to speak and understand the language of the rich. Even if you are not going to become an entrepreneur learning the language of the rich will stop you being hoodwinked by that language.

He advises to avoid false prophets who advise you to, “Save money, buy a house, get out of debt and invest for the long term in a well- diversified portfolio of mutual funds.”

He points out it would not cost a lot of money to educate kids in the language of money and in turn more of them would want to become entrepreneurs and create real jobs.

Ending on one example of how words form our reality and why learning the language of the rich is so important:

  • Poor Person – I will never be rich
  • Middle Class Person – I’ve got a high paying secure job
  • Rich Person – I’m looking for good employees to work for me

To learn more about an excellent financial education program and to join a massively successful team of entrepreneurs click here.


18
Jun 09

There is Power in the Clarity of your Articulation

I am listening to this fascinating Audio CD Book at the moment -  there is no affiliate scheme so I get nothing for this plug. The book is called Remember The Ice – And Other Paradigm Shifts by Bob Nicoll.

I truly believe this book is a hidden gem and a must for all entrepreneurs, managers in fact any profession. The basic premise of the book is that we have become so sloppy with the way we use words, we are unable to realise the effect they are having on our communication. Bob refers to empowering and dis-empowering word choices we make all the time.

However the most interesting concept is that of ‘not’isms’. He states and I agree having tried the program for a few days that society has become desensitized to the word ‘not’ and all it’s derivatives – would not, could not, should not, will not, can not, won’t etc. In fact he goes further and says we actually reverse the meaning of what we actually want to say by inserting these words and phrases.

He gives two excellent examples, if I say ‘don’t think of the colour blue’. what colour are you thinking of? [I bet it's blue]. Secondly we say ‘wouldn’t you like an ice cream?’ to a child. Now if we break that sentence down it goes, ‘Would not you like an ice cream?’ The correct answer if the child wants an ice cream is – no. If he/she says ‘yes’ they are agreeing they would not like an ice cream. See how notty the problem is?

He explains the phenomenon by the fact we just fail to register the word ‘not’ in the sentence. So in the first example our brain hears, ‘Think of the colour blue’, and in the second example the parent thinks they are saying ‘Would you like an ice cream?’

So I have accepted the challenge to clarify my articulation and I challenge you to do the same. From now on drop all the ‘not’isms’ from your speech and written work. That’s correct cease using the word not or it’s derivatives from now on. It has had two really interesting effects for me in only two days, first I have to stop and think about what I am really trying to say, secondly when I am writing and they do creep in I have to go back delete them and actually rephrase what I do mean clearly.

So are you prepared to take the ‘drop the not’ challenge?


16
Jun 09

New Rule of Money No. 5 – The Need For Speed

We are now up to New Rule of Money No. 5 from Robert Kiyosaki’s online collaborative work, The Conspiracy of the Rich. This is in Chapter five of the book in which Robert discusses the evolution of money. he explains we have gone from real money to magic money.

The basic stages we have gone through are:

  • Barter – Where no money was involved and we exchanged one type of goods for another. He does add an very interesting side note, if the economy continues to tank then there will be a re-emergence of bartering again even maybe exchanging working on someone’s house repairs for example in exchange for food – not that far fetched and shows how fragile our digital economy has become.
  • Commodities – In order to speed up trade tribes/people got together and agreed on tangible items that ‘represented’ a certain value at first early forms were sea shells, beads etc. This sped up the process because you could carry the agreed commodity – glass beads for example in your pocket instead of hauling round chickens.  Today gold and silver are the only commodities that represent money internationally.
  • Receipt Money – To keep precious metals safe rich people would hand it to people they trusted and in return get a receipt for it. They would then go to a representative of that trusted person elsewhere and exchange the receipt for precious metal. The Knights Templars were amongst the first to do this for pilgrims and it was the earliest form of banking. This evolved so that the receipt itself could be used to buy things – hence derivative – something from something else. Now rather than move the precious goods the bankers in the two cities would simply reconcile their record. We do the same today with cheques [note the correct English spelling in spite of Microsoft's attempt to make me change]
  • Fractional reserve receipt money – This is where it gets tricky. The best way to explain is by example. The bank has £500 of precious commodities in it’s vault. But they have £1,000 receipts in circulations that could claim the £500. So in this case they created a fractional reserve of £2 for every £1 in circulation. The banks collected interest on the money they did not actually have – the £500 difference. As Robert says if you or I did this it would be classed as theft but for banks it’s perfectly legal.
  • Fiat money – Technically before Nixon in America and Harold Wilson in the UK took their currencies off the Gold Standard their currencies were a derivative of gold. After being taken off the gold standard the currency becomes a derivative of debt. Fiate money is money backed by government good faith and credit. If anyone tries to alter that then the government has the power to put them in jail for fruad or counterfeiting. In other words the government has the juice to say you pay your taxes in our currency or else. So we arrive at digital money – money at the speed of light.

The reason for rule number 5 – The Need For Speed explains why some people become billionaires overnight and other still work for £4.50p an hour, it the differential in speed with which they acquire money. A high school child with a web business working 24/7 can make more money than a medical doctor. Crucially our thinking has in large yet to catch up in speed to this. People who make money on the web are working metaphysically the other is physical. Metaphysical work is creates wealth exponentially, whereas physical work creates wealth in a linear fashion.

I will end with the following quote from Robert, “Those who will succeed in the future will be the entrepreneurs who who understand how quickly business and money are changing, and who have the ability and flexibility to quickly change and adapt”

To learn more about how to create your own economy click here to attend one of 13 teleconferences that are being held globally on 17 June over a 24 hour period backed and based on work done by Bob Proctor.


14
Jun 09

What will be the impact of Facebook profile names?

As you probably know by now Facebook has fallen in line with the rest of the big social networks and allowed users to have profile names – just so you know I am apeel09 on all the big three, Facebook, MySpace and YouTube.

The interesting thing is what will be the impact on social media advertising – well I think it will be huge. Any serious entrepreneur that does not have a professional presence on Facebook is in my opinion missing the whole point of social media marketing. Facebook has the highest index of average earnings and the highest index of college graduates – both of which equals disposable income.

The average user is also older which usually means they are more discerning and especially attracted to products and services that add value to their lives.

Now instead of having 3 links to the main social networks in my signature I have 2:

Follow me @ Twitter http://twitter.com/Andrew_Peel

About Me on Facebook http://facebook.com/apeel09

That tells my clients two simple but key messages; if you want to see what I am interested in and get the latest information on my products follow me on Twitter, if you want to know more about me and my company go to my Facebook profile. Then when they become friends I greet them with a simple ‘hi’ message saying how they can connect elsewhere. Well now it’s just got a whole lot easier – they just need to remember apeel09. That way they can find copies of my Blogs on MySpace plus my videos. They find what is essentially my video Blog on YouTube and I can select what I think is related value added content by subscribing to it and so help guide my clients good quality related channels.

Putting it simply Facebook is now your breach head into the plethora of social media points, with your Blog still in  the middle. Never forget your Blog is still your persona in cyberspace because it does not have to be tied to one company, if you have multiple streams of income, and you can showcase you other non business interests. It makes you human and people would far rather deal with humans.

Please feel free to become a friend on Facebook here.


13
Jun 09

Are you still flying the Hindenberg?

This post is based on a conversation between The McKinsey Quarterly and two business strategists; Lowell Bryan and Richard Rumelt. It’s part of a series of conversations they had about how the current economic downturn came about and what management lessons can be learned.

The first thing they say is it takes about five years for these things to unfold so what we are seeing now is just the beginning.

What struck me most closely was the example Richard Rumelt used because it is something I have witnessed time and again when management do not understand what the true purpose of performance measures is – they are just information and should be added to the mix of things like common sense, environmental predictions and any other number of factors. The people that develop performance measures make one fatal assumption – and this is the single biggest lesson we should take from the crisis – that human beings act rationally. They are not rational and do not make rational decisions, they like to think they do but most decisions are based on advice received and ‘gut’ instinct. If you surround yourself with poor advisers, or even worse ‘yes men’, and have no ‘gut’ guess what? Your decisions will tank. It’s your responsibility to develop your gut no one else’s. You should also pick a Mastermind Group you can trust, this is what all successful entrepreneurs have always done.  Like the bank in the UK that put a Retail Chairman in charge of the Bank – that person’s gut was definitely on a holiday that day.

To prove the point Rumelt uses the Hindenberg Airship disaster to prove the point. He calls it the, “smooth sailing fallacy” and the public sector is one of the best at believing this particular fallacy. Prior to May 1937 when The Hindenberg Airship burst into flames in New Jersey it had made hundred of successful flights. If you had been on board on that last fateful flight no matter how hard you tried you would not have been able to predict the disaster. The smooth sailing fallacy is the fallacy that you can predict a future crisis by studying the bumps and wriggles of past flights.

If you want to see a disaster coming you have to look beyond the performance data and ask some simple questions like, “Is it really sensible to be flying this high in a wooden gondola slung under all that hydrogen gas?”.  Rumelt says you don’t need hard data before you think like that,  you just need common sense. It’s called risk management. some people get risk management some people don’t. The one’s that don’t are the one’s that buy into the ’smooth sailing fallacy’. Or as Rumelt puts it, they mistake performance measures for reality. Competent management always looks deeper than just the numbers and measures. Incompetent managers merely focus on measures, body counts and quarterly earnings. That’s how we got into the crisis – we have to learn how to manage by not just looking at the performance meter.


12
Jun 09

The Field – Try It On Everything

Bruce Lipton explains The Field the force that governs everything in the Universe and challenges the central biological dogma of the co-discoverer’s of DNA that we are essential mechanical in nature and to cure us we either needs drugs, surgery or mechanical intervention.


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